was established in November of 1985 as a young, aggressive, knowledgeable Confectionery
Food Broker dedicated to the sales, marketing, and advancement of the
principals represented in our marketing area. This area covers all
headquarter calls in the State of Wisconsin including La Crosse and the Upper
Peninsula of Michigan.
History: On January 7, 1986, B.L.V. Marketing, Inc. opened offices in
the new Brookfield Lakes Corporate Center.
In December of 1997 we moved to our current location. Our office has 5,200 Sq Ft with a separate loading and receiving area plus in
house storage space for display materials, samples, and premiums.
Mergers: In February of 1987, B&B Brokerage Company merged into
B.L.V. Marketing, Inc.
In February 1990, Cream City Brokerage merged into B.L.V. Marketing, Inc.
In August 1994, Herb Gronik and Associates merged
into B.L.V. Marketing, Inc.
In June of 1998, MFR Sales & Marketing joined B.L.V. Marketing, Inc.
In May 2003, McNulty Co. merged into B.L.V. Marketing, Inc.
B.L.V. Marketing, Inc. is a technology leader in our industry. We were
one of the first brokers to become AWMA Market Plus member to increase our
service level to our customers and manufactures.
B.L.V. Marketing, Inc. is completely computerized, using Windows XP
Pentium 4 computers and laptops with the "State of the Art" Kenray system. We have scanning capabilities, along with
laser and color printing to provide our sales staff and principals with sales
tools and current sales trends needed.
B.L.V. Marketing, Inc. has the in-house capabilities for generating
sales bulletins and surveys, sorted and collated, for use with our customers,
plus a toll-free Wisconsin watts line for their convenience. Most of our
major customers new item and promotional forms are
on our computer for professional presentations.
B.L.V. Marketing, Inc. continues to invest in quality people and
services. Their expertise and dedication have provided our customers and
principals with the sales, service, and marketing assistance they expect and
deserve. B.L.V. Marketing, Inc. is celebrating its 20th anniversary in 2006.
B.L.V. Marketing, Inc. covers all classes of trade in our marketing
area on a regular call pattern. Many of our customers depend on our
salespeople to check for rotation, take physical inventories, give suggested
orders, and handle any problems that might arise. We attend their sales
meetings, and suggest innovative contests and motivational tools for our
customers and their salespeople to help increase sales.
Some of these customers include:
- Grocery Wholesalers
- Grocery Chains
- Mass Merchandisers/Dept. Stores
- Candy & Tobacco Distributors
- Specialty Distributors
- Convenience Headquarters
- Food Distributors
- Drug Wholesalers/Promotional Sales
- Catalog Sales/Gift
- Discount Outlets
- Variety Groups
B.L.V. Marketing is a
member of the following organizations.
Our personnel are committed to our industry and its continued growth and
are personally involved as follows:
- Jim Booth is a past
AWMA Candy Ambassador for Wisconsin
- June Lamers is a past AWMA Candy Ambassador for Wisconsin
- June Lamers is a past President & Board
Copyright © 2012, B.L.V. MARKETING, INC. All